Let your message roar!
VocariumSM Copywriting
You communicate with your audience using an array of channels — livestreams and posts, keynote presentations, your website and landing pages, newsletters, fundraisers, ad campaigns, and even embedded metadata! As you publish content through those many channels, in so many different formats, how do you maintain consistency of your brand’s voice — and keep your central message clear and strong!?
We help you stay on course!
VocariumSM Copywriting supports you as you develop fresh, crunchy content for all of your brand’s communication channels. Share with confidence! Someone, somewhere, will benefit from what you have to offer!
Our copywriting service begins by defining with you a set of rules and a style guide that describes how your brand should consistently sound — its tone, wording and phrasing — as well as the qualities it should evoke in every communication. We call this document your brand’s CopyRaga™.
For instance, you may have noticed that the VocariumSM CopyRagaTM contains nautical terms — and a pinch of playfulness!
Armed with your brand’s CopyRaga™ you’ll avoid getting caught between the devil and the deep blue sea! Then, one of our copywriters, or your own brand copywriter, or you yourself can infuse each strip of content with your unique voice — your worldview, values... quirkiness! — while constantly propelling your key message forward!
That’s why we say: All aboard? Let your message roar — or purr!
Copywriting Steps
Step 1.
Discovery
To develop the CopyRagaTM style sheet for your brand, we first assemble a body of knowledge about your work and your brand, for instance:
- How do you describe your work?
- Who benefits the most from what you and your work have to offer?
- What are some competing titles in your category, and how they are promoted?
- Which keywords and visual elements most accurately represent your work?
- What are the latest trends in your genre or sector?
- What specific goals are you aiming to achieve?
- What are your current communication channels and goals?
With this and more information, we design your CopyRagaTM; then, we move on to the copywriting phase!
Step 2.
Copywriting Evergreen Content
Your evergreen content (in contrast to seasonal content, coming next!) is the longstanding — solid yet malleable — foundation that makes up the central trunk of your content strategy. This is content such as your website’s About Me page and other persistent content.
Other examples of evergreen content are:
- Website pages
- Newsletter and blog descriptions
- Social media profile descriptions
- The content of your app or game
- Podcast descriptions
- Metadata
Optionally, we can translate your copy into other languages. Click here to learn more!
Step 3.
Seasonal Content
If your evergreen content is the trunk, then your seasonal content is the colourful canopy towering above it: articles, newsletters, social media posts, landing pages, video scripts, fundraisers, ad campaigns... Seasonal content plays a timely role, engaging regularly with your followers, celebrating achievements, asking questions, sharing news...
We help you get set up by reviewing your brand’s seasonal:
- Themes and goals
- Content strategy
- Posting calendar
- Keywords and key phrases
Having clear content goals and a plan, we then write the copy for every asset. Alternatively, we can train a member of your team to use the CopyRagaTM for your brand, and to develop layers of rich and engaging content — employing SEO best practices!
Additional
VocariumSM Services
Still scoping out the waters? Check out some of our VocariumSM Editorial Services!
- Copyediting and Proofreading are two of our VocariumSM Editorial Cabinet services. We edit and proofread your literary works, as well as your branding copy. A final check ensures tonal consistency and avoids errors before your content goes live — every time!
Click here to learn more about these and other services in our Editorial Cabinet.
- VocariumSM Book Publication Proposal Writing. If you are in the process of writing your book, or already in search of publication options, you need a Book Publication Proposal — the essential document to getting your book published — so let’s write it!
Click here to learn more about this VocariumSM service.
