VocariumSM Author Branding
Round up that nom du plume!
Your author brand is an intriguing je ne sais quoi that comes to life in your audience’s imagination! It’s a unique and memorable mark — textual, visual, and auditory — that allows your audience identify and engage with you and with your work. Furthermore, in the digital age, your author brand occupies an exclusive online space that demands clear definition and protection.
VocariumSM Author Branding is our service designed to help you review and fine-tune your author brand. Before sailing away on your next publishing journey, make sure to trim your sails: ensure you’ll reach, engage, and expand your audience — let your tribe thrive!
Branding Steps
Step 1.
Probing & Discovery
At this initial branding stage we review with you the textual elements of your brand, and assess:
- Your unique strengths as an author, and the qualities of your authorial voice
- Your writing themes and target audience
- Alternative brand-establishing name variations or pseudonyms and their potential online space
- Design and typographic options
- Your primary keywords
Step 2.
Planting Your Flag
Having defined the brand’s textual assets, we secure your stake in the World Wide Web with:
- Domain registration and management
- Social media handle registration and management setup
- E-mail lists setup
- Wire-framing of your online assets
- Online privacy checkup
- And, if you wish to go all in, your trademark registrations
Step 3.
Tracing & Embossing
With your online space secured, we turn to bringing your author brand to life! At this stage we:
- Develop your visual identity: graphic design, photography, and illustrations
- Develop audiovisual elements
- Cook up your Brand Guidelines book
- Develop brand applications
Step 4.
Production Party
Now it’s time to roll out your brand:
- Copywrite content for your web pages, social media, SEO, video scripts, ad campaigns...
- Develop your author website, employing SEO strategies to enhance your presence on search engines
- Develop a content strategy and events calendar
- And, the complete production party, tailored to your brand’s needs — photos, video and audio recordings, piñatas, the works!
Step 5.
Audience Engagement
Have a well-defined strategy to engage with your tribe, your gang, parliament, pod — and keep your brand current!
A round strategy involves:
- Email lists
- Social network channels
- Promotions and advertising
- Monetization and crowdsourcing
- Collaborations with well-established names — like your own!
- And, measurements and analytics: that’s how you’ll see your audience grow — or reassess and adjust!
