Vocarium^SM Author Branding
Round up that nom du plume!

Branding Steps

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Step 1.
Probing & Discovery

At this initial branding stage we review with you the textual elements of your brand, and assess:

• Your unique strengths as an author, and the qualities of your authorial voice
   
• Your writing themes and target audience
   
• Alternative brand-establishing name variations or pseudonyms and their potential online space
   
• Design and typographic options
   
• Your primary keywords
   

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Step 2.
Planting Your Flag

Having defined the brand’s textual assets, we secure your stake in the World Wide Web with:

• Domain registration and management
   
• Social media handle registration and management setup
   
• E-mail lists setup
   
• Wire-framing of your online assets
   
• Online privacy checkup
   
• And, if you wish to go all in, your trademark registrations
   

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Step 3.
Tracing & Embossing

With your online space secured, we turn to bringing your author brand to life! At this stage we:

• Develop your visual identity: graphic design, photography, and illustrations
   
• Develop audiovisual elements
   
• Cook up your Brand Guidelines book
   
• Develop brand applications
   

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Step 4.
Production Party

Now it’s time to roll out your brand:

• Copywrite content for your web pages, social media, SEO, video scripts, ad campaigns...
   
• Develop your author website, employing SEO strategies to enhance your presence on search engines
   
• Develop a content strategy and events calendar
   
• And, the complete production party, tailored to your brand’s needs — photos, video and audio recordings, piñatas, the works!
   
   

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Step 5.
Audience Engagement

Have a well-defined strategy to engage with your tribe, your gang, parliament, pod — and keep your brand current!

A round strategy involves:

• Email lists
   
• Social network channels
   
• Promotions and advertising
   
• Monetization and crowdsourcing
   
• Collaborations with well-established names — like your own!
   
• And, measurements and analytics: that’s how you’ll see your audience grow — or reassess and adjust!
   

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Additional
Vocarium^SM Services

Still scoping out the waters? Check out some of our Vocarium^SM Editorial Services!

• Vocarium^SM Book Publication Proposal Writing. Your Book Proposal is the essential document to getting your book published — let’s write it!
   
  Click here to learn more about this Vocarium^SM service.
   
• Vocarium^SM Editorial Cabinet. Whether you’re a well-established author — or an aspiring one — you may need help from a trusted editor to further develop your writing and polish your manuscript!
   
  Click here to learn more.
   

All hands on deck!

Say ahoy!